How Animation Can Help Your Brand Tells its Story

The opening lines of some of the greatest novels in literature have referred to the time and season. The novel Nineteen Eighty-Four, written by George Orwell, begins with, “It was a bright cold day in April, and the clocks were striking thirteen.”

Another popular novel, The Great Gatsby, written by F. Scott Fitzgerald, starts with “In my younger and more vulnerable years, my father gave me some advice.”

There are numerous such examples. It may be because it is important to first mentally transport the audience to the time and condition so that they can understand the person’s environment and character.

But Mrs. Dalloway, by Virginia Woolf, came up with some differences; the opening line of the novel is “Mrs. Dalloway said she would buy the flower herself.” The narrative lines of this novel are an example of a “stream of consciousness” storytelling, a narrative mode that depicts the thought and feeling of the character. This writing technique is highly appreciated even today.

 

Digital communication and Storytelling

Most of these novels have been written before 1950, and digital communication and computer animation during those times were at a very nascent phase. With the rise of animation, the means of story-telling changed by providing the capability to the writer to quickly change the scene without much verbal description.

The reader or viewer is now not solely dependent on the descriptions provided by the writer, but much is left on them to analyze and form their opinions. The job of the graphic and web designers has emerged to convey the message so effectively that they can transport the reader exactly where they want to.

Good quality two- and three-dimensional computer graphics with high style and real-time rendering have become the requirement.

 

Storytelling through Animation

Innovation in digital communication technology has progressed from Flash to JavaScript based animation to the latest CSS animation with SVG files.

When the history of storytelling taking its leap from “Once upon a time” to “Mrs. Dalloway said she would buy the flower herself,” innovation in technology was gradually evolving to provide a collective solution to combine motion, text, and images.

With this new beginning of storytelling through animation or interactive design, the openings, the body content, and the conclusion expanded wings to explore the territories of not just those voracious readers and intellectuals, but also those who lack the patience of the reader, but yet enjoy the strong intellect and vivid interest, in grave and trivial alike.

 

Types of Animation Videos

In animation videos and films, the emphasis has always been “how you are saying” to bring an idea to life. Using animation, your brand can say the same story in different ways, without boring the audiences. And if you have many stories to tell, you can choose from a vast range of interactive designs.

Below are a few ways to say your story through animation:

 

1. Animated Infographic Video

Check out this animated video showing how a crucial, boring piece of information can be transformed into an interesting, graphically-appealing animated video.

 

2. Whiteboard Animation Video

A good story with your own personal touch and a little bit of fun can help Whiteboard animation video tell your brand story in an exciting way.

 

3. Presentation Video

See how this video promotes creative control given to users over the designs and how they can use it. In its 3-minute duration, the video has shown around forty designs customers can choose from. Simply awesome!

 

4. Cartoon Animation Video

Not sure whether cartoons can explain the tough subjects effectively? Just watch this video and see how you can use cartoons to take on topics like investments, the stock market, and finance.

Animation is not just the territory of web designers and motion artists, but a storyteller who can weave an effective, interactive story using ideas and effects. You can choose from a broad category of templates and designs to tell the gripping story of your product’s features, customer service, brand growth, and industry insight.

Whiteboard Animation Video

A good story with your own personal touch and little bit of fun can help Whiteboard animation video tell your brand story in an exciting way.

Presentation Video

See how this video promotes creative control given to users over the designs and how they can use it. In its 3 minute duration, the video has shown around 40 designs customers can choose from. Simply awesome!

Cartoon Animation Video

Not sure whether cartoons can explain the tough subjects effectively? Just watch this video and see how you can use cartoons to take on topics like investments, stock market, and finance.

Animation is not just a territory of web designer and motion artist, but a storyteller who can weave effective, interactive story using ideas and effects. You can choose from a broad category of templates and designs to tell the gripping story of your product’s features, customer-service, brand growth, and industry insight.