Website Design Best Practices

By Technology Ally

A call to action encourages a user to use your site in the way you intend them to. This could be a button or a link that takes your user to whatever you need them to see (a content download, a newsletter subscription, or an information page). The call to action should be located within the page in an area that makes sense based on the design and purpose of the button or link.

1. Target Audience

The website must be designed with the target audience in mind. While the page should be visually appealing, it also must accomplish the functions your visitors need it to. If your site is attracting the right audience and provides them the right information, you are more likely to generate a lead. All of the site’s pages must maintain style and function to heighten performance.

2. Mobile Friendly

A mobile-friendly website is vital in any industry because everyone uses their smartphone on a daily basis. According to mobile marketing statistics, 57% of Internet users say they wouldn’t recommend a business with a poorly designed mobile site. People tend to buy through various devices, including their tablets and smartphones. To engage users wherever they are, ensure your site is optimized for mobile users and platforms.

3. Design Considerations

An appealing design is the first thing a consumer notices on your website and can display your company’s value. To ensure that users can find the information or product they need, your design needs to be simple and clear but still attractive. Easy to use designs promote lead generation and return visitors.

4. SEO Friendly

Search engine optimization helps your website appear in the top results of search engines like Google and Bing. To help potential site visitors find your site, try to appear on the first page of results for important keywords related to your site content. To rank for these keywords, include proper Meta tags, alt tags, headline tags, page titles, and other SEO attributes that search engines use to rank pages like yours.

5. Quality Images & Videos

High-quality images and videos maintain your credibility. Fuzzy or pixelated images and poor sound quality in videos will have visitors hitting the back button before they click through your site to find what they need or what you’re trying to sell. Be sure not to sacrifice size for quality. Use compressed file formats to ensure images load quickly and don’t slow down a user’s viewing experience.

6. Tracking and Testing

Small changes in site design and content can lead to big differences in lead generation. To find the best version of your site, run split tests (or A/B tests) on different designs, graphics, content, and other elements to understand which version brings more leads. There are multiple tools and web maintenance solutions available to analyze site performance and the data from these tests.

7. Testimonials and Reviews

Customer reviews are one of the most successful marketing techniques. According to market research, about 85% of customers said they read up to ten reviews before making the decision to purchase a product. The easiest way to gain trust is through reviews and testimonials from previous customers. Showcase these reviews under products, so users don’t have to leave your site.

If you take all these things into consideration while building your next website, you will have more visitors and success.