Blog

Stay updated with the latest trends in technology and digital media.

Dec 17 webdesign-best-practices Website Design

Website Design Best Practices

avatarBy Technology Ally

A call to action encourages a user to use your site in the way you intend them to. This could be a button or a link that takes your user to whatever you need them to see (a content download, a newsletter subscription, or an information page). The call to action should be located within […]

Read More
Dec 4 banner_blog_02 Web Development

Nine WordPress Tips and Tricks

avatarBy Technology Ally

WordPress is one of the most popular open-source content management systems. It allows users to easily set up their websites in a few hours, removing some of the complexities of building a site from scratch. Below are nine tips and tricks to make WordPress work for your site.   SEO Search Engine Optimization helps your […]

Read More
Nov 19 offshore-challenges Web Development

Overcoming Offshore Challenges

avatarBy Technology Ally

It is a fact that businesses outsource their operations to back offices or third-party offshore teams as they entice these businesses with their sensational benefits, including cost savings and faster turnarounds. Everyone from startups to corporations makes offshore arrangements including hiring freelancers and partnering with digital agencies. Offshore development is a commonly used cost-saving strategy, […]

Read More
Oct 18 WordPress Web Development

A Journey to Ecommerce Market Opportunity

avatarBy Technology Ally

US retail e-commerce sales have surged up by 4.5 percent from the first quarter of 2016, wherein the total retail sales are $97.3 billion. So, it is going well. But is the industry harnessing its true potential? In an article published on Internet retailing by Stefany Zaroban, e-commerce accounted for only 10% of retail sales […]

Read More
Sep 2 webdesign-best-practices Web Development

How Not to Bore the Audience with your Presentation

avatarBy Technology Ally

The opening slide creates curiosity, and in the next three slides, audiences decide whether they would like watching the presentation until the end or take a back seat (prefer taking a quick nap or a good view of the surroundings). So how are they going to decide? Factors that influence decision-making are not many; instead, […]

Read More
Aug 22 banner_about Web Development

How Animation Can Help Your Brand Tells its Story

avatarBy Technology Ally

The opening lines of some of the greatest novels in literature have referred to the time and season. The novel Nineteen Eighty-Four, written by George Orwell, begins with, “It was a bright cold day in April, and the clocks were striking thirteen.” Another popular novel, The Great Gatsby, written by F. Scott Fitzgerald, starts with [...]

Read More
Jul 25 Banner Web Development

Three Skills Needed to Make a Good Presentation

avatarBy Technology Ally

A presentation becomes a good presentation when it conveys its message effectively, and urge people to take action. There are several articles I have written on how to make captivating presentations using the latest online presentation tools and technologies, but I believe that to make an effective presentation, it is important to have the necessary […]

Read More
Jul 1 webdesign-best-practices Web Development

Five Traits of a Professional Website

avatarBy Technology Ally

If you pay close attention to the appearance of an interviewee, you can easily guess the position he would have been applied for. No special HR Management degree is required for that. A marketing professional will turn up in a well-ironed, nicely-tailored shirt, trousers, and probably a tie; he stands tall, with the most pleasant […]

Read More
Jun 17 Privacy Policy Web Development

IT Outsourcing: Turning Risks into Rewards

avatarBy Technology Ally

Once, while talking to a prospective client at that time, I found him somewhat hesitant toward outsourcing. His questions were focused upon our capabilities as a company, rather than the abilities as a team of talented professionals. How do you manage the cost? How can you guarantee that you will complete the project on time? […]

Read More
May 21 TA Sitemap Web Development

These Technology Innovations Can Influence Your Outsourcing Decisions

avatarBy Technology Ally

The outcome of your outsourcing largely depends upon the technology and location strategy. Where location can usually be well-predicted based on the stability factor for a region, technology is quite unpredictable. The recent developments and innovations have broadened the dynamics of the outsourcing market, thereby giving new scope to the customers of the industry. According […]

Read More
May 3 banner_careers Web Development

How not to compromise quality when outsourcing

avatarBy Technology Ally

Hiring an expert for every role in the organization is costly. And setting up an infrastructure to perform the roles and responsibilities is even more costly. Outsourcing gives an opportunity to businesses to get the work done by experts at a lower cost. But often people simply ignore the specialization aspects, when it comes to […]

Read More
Apr 16 TA Sitemap Web Development

Beyond Cutting Cost, Outsourcing as an “Innovative Fix”

avatarBy Technology Ally

I usually correlate outsourcing with a popular engineering term, “Jugaad.” The most common definition for the term is an “innovative fix,” or simple work-around. Outsourcing as a process and methodology has much stronger ground than simply a fix, though. A possible extended version could be a solution that fixes the common problems which most of […]

Read More
Mar 29 banner Web Development

Handling Work Ethic Differences when Outsourcing Overseas

avatarBy Technology Ally

In the morning, when you open an email that asks you to re-explain the same issue that you had clearly explained yesterday could be a day-spoiler. This can happen anywhere, even with the onshore colleagues. But these events become more frustrating with the overseas team. Is it bias? No, not because you are biased, but […]

Read More
Mar 4 Banner Web Development

Strategic Outsourcing calls for Better Vendor Management

avatarBy Technology Ally

Outsourcing provides a variety of benefits, but with rewards come risks. Strategic outsourcing, one where risk and rewards are carefully analyzed before acting, is not possible without discussing the importance of efficient vendor management. In the marketing campaigns by most of these outsourcing service providers, you will find one of two common phrases – “cost-effective” […]

Read More
Feb 13 webdesign-best-practices Web Development

Is E-commerce Marketplace is Getting Overcrowded?

avatarBy Technology Ally

Each time you Google search a product with different keywords, you will find several new websites on the first page. It is the same case when you open your social media accounts, specifically Facebook. Internet users are faced with new e-commerce sites each time in the form of Google ads. An interesting article, written by […]

Read More
Jan 29 slider Web Development

The Future of Information Technology Outsourcing

avatarBy Technology Ally

Among many other factors, one thing that gave life to startups in Silicon Valley during the 1990s is venture capitalism. The result was a large number of small companies. Not every start-up survived the challenges of a rigorous, competitive market, but those that did became successful names in that domain or at least, rose above […]

Read More
Jan 15 banner Web Development

The Changing Face of IT Outsourcing

avatarBy Technology Ally

Often, changes in the IT industry don’t come alone; they come with a new word. And, in some cases, industry keeps struggling for a long to fix a specific spelling for the buzzword. Consider the case of e-commerce. Or maybe ecommerce or Ecommerce. At this time, the word is “Lean.” No, not the spelling issue, […]

Read More



Contact Us

We’d love to help. Please fill the form below.